Each aspect of every lamb’s lifecycle is watchfully recorded. The organization has patented a method of tracking each lamb which we refer to as the Safe Alternative® method that has come to define the quality of each lamb bred for the organization. Pure Bred Lamb has defined the Safe Alternative® in conjunction with a number of state and regional alliances such as accredited universities, producer groups and allied industry interest groups, all united by a common cause, which is paramount to commercial interest.


Once becoming part of the flock, Pure Bred Lambs are fed only natural grain without the presence of growth hormones or stimulants,which may interfere with the quality of the lamb in its commercial presentation. The feed (hay and grain) each lamb consumes is carefully monitored to avoid overeating. Thorough testing for content and nutrient levels is consistently conducted and monitored. Additionally, the water each lamb consumes is also tested continuously to ensure its purity by independent testing sources.

All lambs are individually identified and tracked during their time at Pure Bred. Extensively developed data-supported processes and protocols are consistently maintained throughout their lifecycle, ensuring a high level of both stewardship to the lamb as well as animal compassion; both of which the organization feels are essential.

All lambs are continuously monitored,with all medical care and compassion handling (such as immunizations and inoculations) recorded and stored.


Pure Bred Lamb makes regular contact with chefs using their products to ensure quality. If an inconsistency in taste were to occur with any cut of Pure Bred Lamb, the organization, upon obtaining the particular lamb’s tracking number from the package, can determine any possible causes through the extensive data collected. Precautions and modifications can then be taken with future flocks. Martin designed the Safe Alternative® method after years of learning to “see through the wool” of each lamb. He now grades and custom cuts meat for customers in his own USDA approved space, producing an all natural product.* His organization’s passion for producing lamb for superior quality meat has garnered Pure Bred Lamb recognition from some of the finest chefs throughout the country. Pure Bred has drawn its customers by word of mouth alone, having never garnered attention from advertisement.

*minimally processed, no artificial ingredients

Why Holistic?

Raising our lamb holistically allows you, the consumer, to be connected with the farmer and united in this philosophy of care and respect for the animals they raise. By joining with farmers who share these beliefs, we hope to bring this quality lamb to as many consumers as possible. And those consumers who buy Pure Bred likewise share in and encourage these convictions about how livestock is raised in America. Find out more here

Your Shopping Cart

Because of the stewardship and care provided each animal through the “Safe Alternative® method” online orders take a full week process, but are shipped when prepared overnight to your door.

Frequently Asked Questions